A Kit design that stands out in off-road racing. The clean white, with unique brand graphic front and back, helps both rider and sponsor's visibility at speed through the corners – and up on the podium!
Client
Elite Cyclist – Joel Green
Services Provided
Design of Brand Graphic
Full Kit Design
Working with apparel supplier Salita Sports
Photography
project info
Elite off-road cyclist and coach Joel Green came to me with a straight forward brief: "Design something unique, visible, memorable—make my sponsors stand out and look good."
Working with kit supplied by Aussie cycling apparel brand Salita Sports, I built the design around a bold painterly X overlaid with a scribbled upward arrow. The X represents cross-country racing, while the arrow captures speed, direction, upward movement—racing toward the podium. It's raw and energetic but still clean and refined—a graphic device that's uniquely Joel's.
The main sponsor logo, GIANT, crosses this element at the top, creating a strong visual anchor that works across both front and back of the jersey. The result: kit that commands attention on the trail, gives sponsors serious visibility, and delivers a visual identity that's completely his own.
Kit by Salita
Photos by Ties Urie