You've been invited to complete your BrandMap briefing — this should take around 10 minutes.

Great brands are hiding in great answers — BrandMap is how we find yours.

BrandMap is where we begin — a simple set of questions designed to draw out the heart of your brand, so everything we create together feels authentically, unmistakably you.

Your Organisation

What is your full business or organisation name?

How would you describe what you do in one or two sentences?

Who is your primary audience — who are you trying to reach?

Competitors & Market

Who are your main competitors, and how do they present themselves visually?

Brand Personality

Give us three words that describe your brand.

Give us three words you'd want to avoid.

If your brand were a person, how would you describe them?

Visual Direction

Share any logos, brands or visual styles you admire — and why.

Is there anything visually you'd want to avoid?

Any instincts around colour?

Applications

Where will your logo appear most?

Are there any specific format requirements?

Brand Structure

Will this brand need to work across multiple products, services or divisions?

Final Thoughts

What does success look like to you?

Anything else we should know?

Deadline

We will discuss timelines and delivery of final assets further. For now, select a preferred date below to help me with potential scheduling.

Select a date for final delivery of all assets

Extra notes on deadline requirements, if you have any.